Experience this feature in AnyDM

Open the live Product Auto-Replies interface in your dashboard workspace.

View in Application

Product Auto-Replies

Configure automated Instagram Direct Message replies and public comment responses linked directly to your catalog products.

View in Application → Open Product Replies

Screenshot placeholder: Product Auto-Replies

Screenshot: Product Auto-Replies management page showing product response cards, mapped keywords, custom DM text templates, and public comment reply variations.

Overview #

Product Auto-Replies connect your product catalog with AnyDM's Instagram automation engine. When users express interest in a specific product by commenting on your reels or messaging your inbox, these tailored templates automatically dispatch the product's image, description, and direct purchase link.

What You Can Do #

  • Map specific products to automated comment trigger keywords (e.g., product name or code).
  • Customize the direct message card format sent to interested buyers.
  • Define multiple randomized public comment reply variations to maintain natural engagement.
  • Include direct checkout buttons, discount codes, and product links.
  • Toggle auto-replies on or off per product.

How to Use #

Step 1: Select a Product #

  1. Navigate to Products > Quick Replies.
  2. Select the catalog product you want to configure automation for.

Step 2: Define Trigger Keywords #

  1. Enter the trigger keywords associated with this product (e.g., DRESS, BUY, DETAILS, STORE).
  2. Set matching sensitivity to trigger whenever these words appear in comments on your posts.

Step 3: Customize Message Templates #

  1. Edit the DM Response Text: Include greeting, product highlights, and a call-to-action.
  2. Ensure the Product Checkout Link button is enabled.
  3. Add 3–5 Public Comment Reply Variations (e.g., "Just sent the details to your DMs! 👗", "Check your inbox for the link! ✨").

Step 4: Activate Auto-Replies #

Toggle the rule status to Active and click Save Changes.

Available Reply Settings #

Setting / Field Description
Associated Product The specific catalog item linked to this auto-response flow.
Trigger Keywords Keywords that activate this reply when detected in comments or DMs.
DM Template Customizable direct message sent privately to the user.
Checkout Button Text CTA button text (e.g., "Buy Now - ₹499" or "View Product").
Comment Variations List of public comment replies rotated randomly to avoid repetitive spam detection.
Rule Status Master toggle to enable or pause automated replies for this product.