Open the live Product Auto-Replies interface in your dashboard workspace.
Product Auto-Replies
Configure automated Instagram Direct Message replies and public comment responses linked directly to your catalog products.
View in Application → Open Product Replies

Screenshot: Product Auto-Replies management page showing product response cards, mapped keywords, custom DM text templates, and public comment reply variations.
Overview #
Product Auto-Replies connect your product catalog with AnyDM's Instagram automation engine. When users express interest in a specific product by commenting on your reels or messaging your inbox, these tailored templates automatically dispatch the product's image, description, and direct purchase link.
What You Can Do #
- Map specific products to automated comment trigger keywords (e.g., product name or code).
- Customize the direct message card format sent to interested buyers.
- Define multiple randomized public comment reply variations to maintain natural engagement.
- Include direct checkout buttons, discount codes, and product links.
- Toggle auto-replies on or off per product.
How to Use #
Step 1: Select a Product #
- Navigate to Products > Quick Replies.
- Select the catalog product you want to configure automation for.
Step 2: Define Trigger Keywords #
- Enter the trigger keywords associated with this product (e.g.,
DRESS, BUY, DETAILS, STORE). - Set matching sensitivity to trigger whenever these words appear in comments on your posts.
Step 3: Customize Message Templates #
- Edit the DM Response Text: Include greeting, product highlights, and a call-to-action.
- Ensure the Product Checkout Link button is enabled.
- Add 3–5 Public Comment Reply Variations (e.g., "Just sent the details to your DMs! 👗", "Check your inbox for the link! ✨").
Step 4: Activate Auto-Replies #
Toggle the rule status to Active and click Save Changes.
Available Reply Settings #
| Setting / Field | Description |
|---|---|
| Associated Product | The specific catalog item linked to this auto-response flow. |
| Trigger Keywords | Keywords that activate this reply when detected in comments or DMs. |
| DM Template | Customizable direct message sent privately to the user. |
| Checkout Button Text | CTA button text (e.g., "Buy Now - ₹499" or "View Product"). |
| Comment Variations | List of public comment replies rotated randomly to avoid repetitive spam detection. |
| Rule Status | Master toggle to enable or pause automated replies for this product. |
Related Features #
- Product Catalog — Manage the items linked to your reply rules.
- Visual Flow Builder — Design multi-step interactive conversation trees.
- Unified DM Inbox — View and take over automated customer conversations.