Open the live Broadcast Direct Messages interface in your dashboard workspace.
Broadcast Direct Messages
Broadcast Direct Messages enables creators and businesses to dispatch marketing announcements, flash sale alerts, and VIP invitations to segmented customer audiences.
View in Application → Open Broadcast
Screenshot: Broadcast DM dashboard showing campaign history cards, audience segment tags, scheduled dispatch dates, and campaign creation button.
Overview #
Broadcast DM allows you to re-engage warm leads and existing customers on Instagram at scale. By filtering your contacts into targeted segments, you can broadcast promotional offers, new product launches, or event invites while respecting Instagram API rate limits.
What You Can Do #
- Create and schedule broadcast DM campaigns.
- Target specific audience segments (e.g., VIP Buyers, High Engagement Leads, Active 24h Window Contacts).
- View campaign dispatch status (
Scheduled,Processing,Sent,Completed). - Monitor delivery counts and audience reach metrics per campaign.
- Schedule campaigns for future delivery dates and times.
How to Use #
Step 1: Open Broadcast Dashboard #
Navigate to Inbox > Broadcast from the sidebar.
Step 2: Create a Broadcast Campaign #
- Click the Create Broadcast button in the top right.
- Enter a descriptive Campaign Title (e.g., "Summer Launch VIP Invitation").
- Select your target Audience Segment or choose selected contacts from your Contacts CRM.
- Compose your direct message text with personalized customer tags.
- Attach an optional product card or link button.
Step 3: Schedule or Send #
- Select Send Immediately or set a scheduled date and time.
- Review campaign details and confirm. AnyDM automatically queues and delivers messages with safe jitter spacing to protect your account health.
Video tutorial placeholder
Add a video demonstrating how to create an Instagram DM broadcast campaign to previous buyers for a flash sale.
Available Broadcast Fields & Campaign Data #
| Field | Description |
|---|---|
| Campaign Title | Internal reference name for the broadcast. |
| Audience Segment | Targeted group (e.g., All Leads, VIP Segment, 24h Active Contacts). |
| Schedule Date | Timestamp when message delivery is initiated. |
| Campaign Status | Scheduled (Awaiting trigger) or Sent / Completed (Delivered). |
| Message Content | Personalized DM text and media payload delivered to recipients. |
Related Features #
- Contacts CRM — Select and filter contacts to build custom broadcast segments.
- Unified DM Live Chat — Handle customer replies generated by your broadcast campaigns.
- Dashboard Overview — Monitor hourly DM limits during active broadcasts.