Open the live Contacts CRM & Lead Intelligence interface in your dashboard workspace.
Contacts CRM & Lead Intelligence
Contacts CRM is your customer database for tracking Instagram leads, monitoring interaction frequency, assessing lead scores, and tracking the official 24-hour messaging window.
View in Application → Open Contacts CRM

Screenshot: Contacts CRM table showing user avatars, Instagram handles, interaction counters, lead scores, 24h/23h messaging window countdown badges, and multi-contact broadcast selector.
Overview #
Every customer who interacts with your Instagram posts, reels, or direct messages is captured in your AnyDM CRM. The Contacts directory provides actionable intelligence on your most engaged followers, tracks their customer journey, and displays live countdowns for Instagram's official 24-hour customer service messaging window.
What You Can Do #
- Browse, search, and paginate through your entire contact list.
- View customer Instagram avatars, full names, usernames, and profile details.
- Track total interactions, product inquiries, and automated lead scores.
- Filter contacts by messaging window status:
All,Within 24h,Within 23h, orExpired Window. - Sort contacts by most recent interaction, highest lead score, or interaction volume.
- Multi-select contacts with checkboxes to quickly launch targeted broadcast campaigns.
- Open direct one-on-one chats with any contact in the Unified DM Inbox with a single click.
How to Use #
Step 1: Browse & Search Contacts #
- Open Inbox > Contacts from the sidebar.
- Use the Search Bar to look up contacts by username, full name, or last message content.
- Review key columns: Interactions, Lead Score, and Follow Status.
Step 2: Filter by 24-Hour Messaging Window #
- Use the window filter tabs above the table:
- 24h Active: Users who sent an inbound message in the last 24 hours (standard API messaging allowed).
- 23h Warning: Contacts approaching window expiry (1 hour remaining).
- Expired: Contacts outside the active window.
Step 3: Select Contacts for Broadcast #
- Click the checkboxes on specific contact rows or click the header checkbox to select all contacts on the page.
- Click Broadcast to Selected to create a bulk DM campaign specifically targeted to these users.
Step 4: Jump into Direct Chat #
Click on any contact's name or the Chat icon on their row to immediately open their live thread in the Unified Inbox.
Available Columns & Lead Attributes #
| Attribute | Meaning |
|---|---|
| Contact / Handle | Instagram avatar, username (@handle), and full profile name. |
| Interactions | Cumulative count of comments, DMs, and story mentions received from this user. |
| Enquiries | Total product or pricing inquiries initiated by the user. |
| Lead Score | Algorithmic score reflecting user purchase intent and activity level. |
| Last Inbound Time | Timestamp and snippet of the customer's most recent message. |
| 24h Window Timer | Live countdown timer indicating remaining time in the Meta 24-hour standard reply window. |
| Following Status | Shows whether the contact follows your business and whether your account follows them. |
| Multi-Select Checkbox | Used to pick recipients for bulk broadcast dispatches. |
Related Features #
- Unified DM Live Chat — Direct conversation interface with selected contacts.
- Broadcast Direct Messages — Dispatch mass messages to selected contact cohorts.
- Orders Management — View order history for buyers in your CRM.